New Balance Tennis

Starting in the Fall 2016 season up to Spring 2023 I assisted in the design and development of men’s and women’s tennis apparel for New Balance as Designer II at Ptarmigan Design Inc.

during this project we collaborated consistently with the larger apparel team and footwear division, in Boston, to create cohesive head to toe kits for the new balance athletes, while also ensuring alignment with the overall brand aesthetic and goals.

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RESEARCH & INSIGHTS

At New Balance we began every season with athlete research, insights, tournament research, and competitor analysis to help inform our designs.

Inspiration & sketching

tech packs & schematics

finished product